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Dan Ariely: We’re All Predictably Irrational

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Dan Ariely, a professor of behavioral economics at Duke University, presents examples of cognitive illusions that help illustrate why humans make predictably irrational decisions.

Little-known fact! As Dan Ariely reveals in this lecture, he originally wanted to write a book about cooking and lifestyle. For a good chuckle, watch the video to find out what his first book title might have been.

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